JAKKS Pacific Partners with COVER to Bring Official hololive Merchandise to North America.

American toy manufacturing giant JAKKS Pacific and Japanese VTuber agency COVER Corporation announced a milestone partnership on February 24, 2025, to launch officially licensed hololive production merchandise in the North American market. This collaboration marks hololive's official entry into the North American mainstream retail market, providing global fans with more convenient channels to purchase official merchandise.

Collaboration Overview

According to the cooperation agreement, JAKKS Pacific will become one of the first major manufacturers to launch official hololive merchandise in the US market. The first wave of products will feature popular VTubers from hololive EN (hololive English), including Mori Calliope, Takanashi Kiara and Ninomae Ina'nis. These three are members of hololive English's first generation "Myth" and have extremely high recognition and influence in the global VTuber community. Since their debut in 2020, they have attracted millions of fans with their unique charm and have been pioneering figures in hololive's expansion into overseas markets.

Mori Calliope

Takanashi Kiara

Ninomae Ina'nis

Product Line Introduction

JAKKS Pacific will be responsible for designing, manufacturing, marketing, and selling a diverse range of hololive merchandise. The product categories cover multiple areas:

In terms of

• figures and models, high-quality collector-grade figurines will be released, accurately reproducing the VTubers' character images and details. The
• plush toys series will bring adorable character plushies, satisfying fans' desire for cute merchandise.
• Various creative and novel products, as well as cosplay props that recreate VTuber character features, will allow fans to experience the charm of their favorite characters more deeply.

The official statement emphasized that all products will be developed with "authentic reproduction" and "high quality" as the top priorities, aiming to meet fans' expectations for official merchandise.

Sales channels

products will be sold throughout the United States through diversified channels. On-site sales at events , fans will be able to directly purchase their favorite merchandise at various anime conventions, concerts, and other events. Next is online direct sales platform , available through JAKKS official direct sales channels. Finally, there are retail partner channels, where JAKKS will collaborate with selected retailers to distribute products, making them available in more physical stores.

This multi-channel strategy will greatly enhance the convenience for fans to acquire official hololive merchandise. Whether shopping online or attending offline events, fans will be able to more easily purchase the items they desire.

High-level comments from both sides

Ariana Berman, Senior Director of the Anime Division at JAKKS Pacific, stated: "hololive production represents one of the most vibrant and engaged fan communities in entertainment today. Being among the first major manufacturers to launch and distribute official hololive merchandise in the US market is an incredible opportunity. Together with COVER Corporation, we are developing a robust multi-channel strategy to ensure fans can access high-quality products that truly capture the talent and creativity of these amazing VTubers, whether online, at live events, or anywhere else around the world."

Max Kim, Director of Sales and Licensing at COVER USA, stated: "JAKKS Pacific's exceptional ability in innovative product design and extensive distribution to build global brands makes them our ideal partner. This collaboration marks an important milestone for hololive production as we expand into new sales channels, allowing fans to celebrate and connect with our talents in new ways worldwide."

Release schedule

The first batch of products is expected to be officially released in 2027 . Officials stated that they plan to gradually expand into more merchandise for VTuber artists, a wider range of product categories, and broader sales regions in the future.

About hololive production

hololive production is operated by COVER Corporation and is a leading agency in the VTuber industry. VTubers are virtual talents who create content using 2D/3D animated virtual avatars. Currently, all branches under hololive production have a total of 86 active members.

’s VTuber groups "hololive" and "HOLOSTARS" have a combined total of over 80 million subscribers on YouTube, engaging with fans worldwide through live streams, concert events, and more.

About COVER Corporation

COVER Corporation is a next-generation IT entertainment company dedicated to the internet IP business centered on world-leading VTubers and a highly passionate fanbase. Upholding the philosophy of "co-creating a culture loved by all," the company is committed to fostering virtual entertainment culture originating in Japan and spreading it globally.

About JAKKS Pacific

JAKKS Pacific, Inc. is a leading designer, manufacturer, and marketer of toys and consumer products, headquartered in Santa Monica, California. JAKKS Pacific manages an extensive portfolio of licensed and owned IP brands and products, with well-known brands including Disguise®, Fly Wheels®, Charming™, and more.

This collaboration is great news for hololive fans in North America. For a long time, overseas fans have had to rely on Japanese purchasing agents or wait for limited international release opportunities to buy official hololive merchandise, which has not only been expensive but also involved lengthy shipping times.

The collaboration between COVER and JAKKS Pacific means fans will enjoy more convenient purchasing channels, allowing local purchases without international shopping; more reasonable prices, reducing international shipping and proxy purchasing fees; faster delivery times, with local warehouse shipping significantly shortening waiting periods; and a richer product selection, with product lines developed specifically for the North American market bringing more surprises.

Although the first wave of products only includes three members of hololive EN first generation, the official has already stated that they plan to expand merchandise for more talents in the future. Considering that hololive EN currently has many popular members, including Gawr Gura, Watson Amelia, IRyS, hololive EN second generation Council members, and third generation Advent members, fans have good reason to expect more official merchandise of their beloved VTubers to enter the North American market in the future.

Stay tuned for the official release of the first wave of products in 2027! For more information, please visit the JAKKS Pacific official website.